Hey wonderful woman, I’m so glad you are here and reading my
business strategy guide, I promise it will change your business and your life.
It did mine.
When I first started out in the entrepreneurial world, the
business strategy was the hardest part, but that was because I was instructed
to do it poorly.
Since then, with the help of my business coach, I have
mastered an incredible and simple business strategy blueprint. It really has
been the root to my speedy business success.
Before I go into my simple three step business strategy
guide, there are a few things that you need to have worked on first. Without this
pre-strategy work, the business strategy won’t be effective and it won’t be
simple. Here it is;
Before you can be successful with anything in life or
business, you must master your mindset and learn how to turn any negative
Mindset is what stops most entrepreneurs from breaking
through the average income earning and becoming one of the very small percentage
of 6-figure plus, business owners.
All high-level entrepreneurs work on their mindset
consistently, to ensure no negativity that may be hidden away in their subconscious
mind, can hold them back.
The same concept as mindset. There are only 5% of
entrepreneurs that make it through the average earnings into the world of 6, 7
and 8 figure business owners. All high-level entrepreneurs have mastered their
You need a sustainable early morning routine which aligns
with you and your personality.
You need to learn to prioritise effectively and becoming an
essentialist in life and business.
Lastly, you need to make good use of your time. When you realise
your time is the most valuable thing you have, you will begin to use your time wisely.
The ground work
This is all the business basics that you need for business success.
So many small businesses skip most of the business foundations that are needed.
Things like life modeller, business idea and income streams,
competitor research, ideal client, branding, marketing and PR.
These are business basics, and if you haven’t completely
smashed all of these, you are not ready to do your business strategy.
Now this is the easy part, with three simple steps.
Map out the year
Focussing on all the pre-strategy work you have done, now
you need to map it all out using a yearly calendar. I use a large calendar and
then put it into a spreadsheet.
Get a calendar for the whole year and begin by
mapping out your income stream goals first. Set your target dates and income
In another row, note down any dates to be aware
of like holidays.
Then map out your marketing plan. If you’re
doing a sales funnel, what freebie opt in will you use and when? Will you be
using ads, or doing it organically?
What message do you want to put out on social
media to get people’s attention?
What amazing value are you going to give your audience
to build that know like and trust?
Lastly what is your PR strategy? Can you get it
to line up nicely with your main offer/focus?
I have a yearly calendar up on my wall with my money goals
Map out the months
Now, let’s break that year plan down, focusing more in depth
on each month.
I print the blank monthly calendar sheets off my
computer and do this by hand, I use this to home in on my sales funnel
marketing strategy and map it out (Facebook group and email list).
First, I write down my audience targets I want
to reach for every 4 weeks. I write down the dates I want emails to go
out. The dates I am doing live training
and any blogs.
I then use a word document to map out emails,
blogs and lives in more depth.
Finally, I use my social media templates to
write out my posts in advance and then copy and paste them into a scheduling
Remember to have your ideal client and branding in mind when
writing these posts.
The final piece to the puzzle.
Use a personal planner diary to time block your
coming month & weeks, referring to your year/monthly plan.
At the end of each month, journal and reflect on
the previous month. Did you hit all your goals? What did you do good? What could
you have done better? Do you have any negative thoughts that need correcting? Journaling
will help you plan better for the following month, writing down any key notes.
At the end of every week, map out the following
week referring to the monthly key notes. Block out time throughout each day for
Remember to block out plenty of down time and
breaks, you will be far more productive with regular breaks.
Your strategy is done, it’s that simple.
Many people get stuck on the strategy and over complicate
it. But the strategy is the easiest part, ONLY when you have completed all the
ground work first.
Your strategy will have no effect at all if you are sending
the wrong message across to your targeted audience. You are also unlikely to
succeed past the average business income if you don’t do your mindset work
consistently and learn to master your mindset, controlling those negative
thoughts. And without a solid PR strategy, it may be difficult to convert those
leads to sales without the strength of credibility.
To succeed, it’s so simple, you just follow EVERY single
step that I have shared with you. No cutting corners just act and make it
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