Visibility – Attracting your ideal clients to convert sales
March 16, 2019
You know who you want to sell to so let’s talk about how to
get you in front them. If you haven’t worked on defining your ideal client for
at least two weeks, then you haven’t done enough. Go back and read my previous
blog on ideal client.
By defining and targeting your ideal client you will be able
to sell at the cost of what you are truly worth, because your ideal client will
value your worth and happily invest in your services.
Your ideal client work is also important, because you need
to know where you can find them. Then you need to make yourself visible to them
in a way that will relate to them, so you need to know them well. Your branding
and messaging need to be on point, or your ideal client will not relate to you.
People buy from people they know, like and trust.
Attracting your ideal
Start by asking yourself where you will find your target audience.
Do they go to certain networking or speaking events, are they on any social media
platforms or in any groups, do they read magazines, newspapers or blogs?
To get their attention you need to know their paint points.
What keeps them awake at night? How can you help solve their problem?
Come up with an enticing freebie offer, something of immense
value to them. Get them hooked in so you can nurture them and get them to know
like and trust you. Don’t focus on getting sales, focus on getting them into
your group or email list. The Sales will flow in later, after they have been
You must get visible and valuable.
Growing and Nurturing
clients to convert sales
Who likes a cold hard sale? This is exactly why we need to
warm up our leads by nurturing them with valuable content.
There’s a well-known theory that a person needs 7 touch
points before they buy from you. I researched this further as I was curious as
to where this theory came from, although I found no hard evidence of statistics
or surveys to back this up, I did find an article dating back to 1859.
editor gives the following amusing description of the effect of an
advertisement: The first time a man sees an advertisement, he takes no notice
of it; the second time he looks at the name; the third time he looks at the
price; the fourth time he reads it; the fifth time he speaks of it to his wife;
the sixth time he buys.” [Weekly Constitutionalist (Augusta, Georgia) June 1,
It’s a similar theory and it’s been around a while, so it’s
good enough for me.
Grow your audience by attracting them in with your freebie
offer and then nurture them by helping them solve their problems, consistently.
I use a Facebook group and an email list for this.
When you have an engaged audience, who have got to know,
like and trust you, they will value your worth and happily invest in your
services. Afterall, they have gained so much from your free services, they just
know your paid services must be incredible.
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their business, there’s regular training and question and answer sessions. We
are a supportive community of like-minded women. Join
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