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Visibility – Attracting your ideal clients to convert sales

You know who you want to sell to so let’s talk about how to get you in front them. If you haven’t worked on defining your ideal client for at least two weeks, then you haven’t done enough. Go back and read my previous blog on ideal client.

By defining and targeting your ideal client you will be able to sell at the cost of what you are truly worth, because your ideal client will value your worth and happily invest in your services.

Your ideal client work is also important, because you need to know where you can find them. Then you need to make yourself visible to them in a way that will relate to them, so you need to know them well. Your branding and messaging need to be on point, or your ideal client will not relate to you.

People buy from people they know, like and trust.

Attracting your ideal clients

Start by asking yourself where you will find your target audience. Do they go to certain networking or speaking events, are they on any social media platforms or in any groups, do they read magazines, newspapers or blogs?

To get their attention you need to know their paint points. What keeps them awake at night? How can you help solve their problem?

Come up with an enticing freebie offer, something of immense value to them. Get them hooked in so you can nurture them and get them to know like and trust you. Don’t focus on getting sales, focus on getting them into your group or email list. The Sales will flow in later, after they have been warmed up.

You must get visible and valuable.

Growing and Nurturing clients to convert sales

Who likes a cold hard sale? This is exactly why we need to warm up our leads by nurturing them with valuable content.

There’s a well-known theory that a person needs 7 touch points before they buy from you. I researched this further as I was curious as to where this theory came from, although I found no hard evidence of statistics or surveys to back this up, I did find an article dating back to 1859.

“A French editor gives the following amusing description of the effect of an advertisement: The first time a man sees an advertisement, he takes no notice of it; the second time he looks at the name; the third time he looks at the price; the fourth time he reads it; the fifth time he speaks of it to his wife; the sixth time he buys.” [Weekly Constitutionalist (Augusta, Georgia) June 1, 1859]

It’s a similar theory and it’s been around a while, so it’s good enough for me.

Grow your audience by attracting them in with your freebie offer and then nurture them by helping them solve their problems, consistently. I use a Facebook group and an email list for this.

When you have an engaged audience, who have got to know, like and trust you, they will value your worth and happily invest in your services. Afterall, they have gained so much from your free services, they just know your paid services must be incredible.  

Have you joined my free group? It’s for working mums growing their business, there’s regular training and question and answer sessions. We are a supportive community of like-minded women. Join here.

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